Monday, December 4, 2006

What is Shotgun Marketing?

Do you really know what Shotgun Marketing is? Do you know why it's the best Marketing Strategy on the Planet?

Well, Let’s start with what Shotgun Marketing is not!

Shotgun Marketing is NOT “blasting” your marketing without any research or targeting.

Shotgun marketing is NOT sending your marketing to lot’s of people regardless of who they are.

Shotgun marketing is NOT wasting your marketing dollars.

So what is it?

Shotgun Marketing is the most powerful marketing strategy on the planet. It is super-targeted, super refined, outstanding marketing.

Want a Shotgun Marketing “shooting example”?
OK, imagine you are hunting for… oh let’s say… duck. You research your best place to hunt, the best time to hunt, the best camouflage to wear (in other words, you do the best market research available). After that you look for the best weapon. What will you take? A gun? A rifle? A Shotgun?

No question you will take a shotgun. It is the best way of hitting your target. So remember this, shotgun marketing gives you the best chance of hitting your target… Doing the best market research, the best planning, the best market segmentation, that’s all part of the Shotgun Marketing Strategy. That’s why it’s the most powerful marketing technique on the planet.

Learn more, visit www.ShotgunMarketing.com and subscribe to the best Marketing Newsletter on the planet.

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