The Online Marketing Process

Many people and companies have good products and services to offer but have difficulties attracting traffic to their website, let alone the right traffic.

Many don’t know where to start, or how does online marketing works. Here is a little step by step explanation on how visitors find you and how you convert them into customers. The process is simplified for now, little by little we’ll dig dipper into this process to fully explain it.

What is online marketing process?

The marketing process consists of the following points:
1. Learn how to bring visitors to your website
2. Capture information from your visitors, start with email
3. Create credibility, expertise and VALUE with content
4. Interact with your new readers by email, mail, etc.
5. Convert them into leads and capture more information like phone, company, needs, wants, next steps
6. Now you are pre-screened. It’s easy to sell

As you can see, selling online is not creating a website and paying for keyword advertising and hoping they buy or call you on the phone. It is a process. A process that requires time. In the next weeks we’ll focus on exactly how to bring people to the website, but before we do that you need to be ready to convert them an capture at least their email. If not, you just wasted your web visitors’ traffic.


Thanks,


Jorge Olson


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Liquid Brands Announces New Web Portal to Help Companies Export and Sell Food and Beverage Products in Mexico

The portal www.MexicoSalesAlliance.com is part of the largest sales group in Mexico specializing in importing, selling, distributing and marketing food and beverage

San Diego, CA (June 15, 2007) – Liquid Brands Management, Inc., announced today the release of a new web portal from the Mexico Sales Alliance.

The portal found at http://www.MexicoSalesAlliance.com works as an information portal for food and beverage companies, analysts, institutional investors as well as anyone looking to do research on the Mexican wholesale, foodservice, or retail market.

Jorge Olson from Liquid Brands, one of the founding members of the Mexico Sales Alliance says: “We created this informational web portal hoping to help companies and individuals research the market in Mexico”. He continued: “The portal is also here to provide a starting point for Global 5,000 companies to export and sell more products to Mexico”.

The other 2 founding members of the Mexico Sales Alliance are Nascent Wine Company Inc. (dba Nascent Foodservice), a publicly traded company (NCTW.OB) found at www.NascentFoodservice.com the leading Wholesale Distributor of imported products into Mexico and Grupo Sur Promociones de México SA de CV (dba GSP) www.GSP.com.mx one of the largest marketing and promotion companies in Mexico.

About Liquid Brands Management, Inc.
Liquid Brands is a New Age Beverage company specializing in launching and marketing their own and third party beverages in the USA and Mexico. The New Age Beverage category is the hottest growing segment in the retail and foodservice marketplace. Liquid Brands will launch 3 new beverages in 2007: Kids Aid, Hydro Lift and Agua Refresca.
www.LiquidBrandsManagement.com


About the Mexico Sales Alliance
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. The Alliance has 4,500 employees servicing over 180,000 retail accounts. Customers and Brands of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com


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Public Relations as Marketing

Do you have Public Relations (PR) in your Marketing Strategy?

We’ve come a long way since the old ways of Public Relations.

Before, PR was just for large, public companies who could afford at least $10,000 per month for public relations.

Now, PR is for everyone. For individuals, small business and non-profits.

Public Relations has to be incorporated into your everyday Marketing Strategy. It will give you a lot of exposure and free links to your website.

Public Relations is great for direct marketing and internet marketing. In internet marketing it can provide links, readers and visitors to your website.

To read more about how to incorporate PR into your marketing visit www.ShotgunMarketing.com The best marketing newsletter in the world!

Thank you,


Jorge Olson
Marketing Strategist

Good Marketing = Easy Sales

Yes, Good Marketing equals Easy Sales.

If prospects are not calling you, emailing you, faxing you constantly you need to work a bit more on your marketing.

Marketing is not just branding, it’s also lead generation and even sales. The better your marketing the less selling you have to do and the easier it will be to land the sale. It does not matter if you are selling food, beverages, software, equipment, cars, etc.

To learn more about “High End Marketing” visit and subscribe to www.ShotgunMarketing.com

The Structure of Marketing… Advanced Strategies to help you sell

Copyright © Jorge Olson 2007

Before we start discussing the Wonderful World of Marketing I would like to share an idea with you. Well, this is more of a principle than an idea. It’s the principle of the structure of marketing primarily the broad definition of marketing and how it applies to small businesses as well as Fortune 500 enterprises.

The idea for this issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of Business Development. The conversation was around business planning and marketing.

We were developing the business plan and the subject of the day was sales and marketing, especially the hires and structure of the departments. The CEO that I was talking with was an ex big business (Fortune 500) executive with an old fashioned look on business planning and marketing. We got a bit stuck on what was marketing and how we would structure the departments.

The problem was simple. The CEO wanted to have a marketing department and a sales department. He wanted them to be different cost centers, different departments running independently from each another. I wanted to have one department working together under one cost center. I thought the concept was simple and the decision very easy. I was wrong, very wrong.

What I considered a very easy decision stretched into an argument. I really did not understand what the problem was. After all, isn’t sales a part of marketing? Isn’t marketing a universal term that explains how to “Market” products and services? How to place products and services out in the world? Isn’t sales just one part of that whole process? Well, as it turns out not many people know this and not many people see it this way.

For some reason, businesses, tradition, bosses, schools, have separated sales from marketing although in definition sales is just one part of marketing, and if the whole marketing strategy is done correctly the sales are the easy part.

I can see the dilemma, after all, how do you teach sales at school to university students? I remember when I was in school sales was a bad word. Nobody said “I’m majoring in sales” or “I want to be a salesperson when I graduate”. This is without realizing that everything in the real word is about sales, from your resume to your interviews, raises, promotions, owning your business, asking for investments or loans, everything.

Is there a practical business solution? Yes, education. Understanding marketing and what it is and how to use it is the name of the game. And creating a solid marketing plan and a department capable of unifying sales and marketing is the goal. This will make sales a part of marketing and salespeople will love you for it. After all you will make their life easy by applying killer marketing techniques to help them close more sales and be more profitable. To do this you have to become a marketing expert, everything you do is marketing, the way you deal with employees, customers, investors, the bank, suppliers, everything.

What is your homework? Study marketing and everything that has to do with the subject including sales, public relations, product development, distribution, merchandising, packaging, everything. You will be surprised by the knowledge you gather and the profits you make.

Jorge Olson is the creator of Shotgun Marketing. He’s an ex VP of Marketing and veteran CEO and owner of several companies. He now consults in Marketing and Distribution Strategies. Find his strategies at www.ShotgunMarketing.com