The Online Marketing Process

Many people and companies have good products and services to offer but have difficulties attracting traffic to their website, let alone the right traffic.

Many don’t know where to start, or how does online marketing works. Here is a little step by step explanation on how visitors find you and how you convert them into customers. The process is simplified for now, little by little we’ll dig dipper into this process to fully explain it.

What is online marketing process?

The marketing process consists of the following points:
1. Learn how to bring visitors to your website
2. Capture information from your visitors, start with email
3. Create credibility, expertise and VALUE with content
4. Interact with your new readers by email, mail, etc.
5. Convert them into leads and capture more information like phone, company, needs, wants, next steps
6. Now you are pre-screened. It’s easy to sell

As you can see, selling online is not creating a website and paying for keyword advertising and hoping they buy or call you on the phone. It is a process. A process that requires time. In the next weeks we’ll focus on exactly how to bring people to the website, but before we do that you need to be ready to convert them an capture at least their email. If not, you just wasted your web visitors’ traffic.


Thanks,


Jorge Olson


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