Good Marketing = Easy Sales

Yes, Good Marketing equals Easy Sales.

If prospects are not calling you, emailing you, faxing you constantly you need to work a bit more on your marketing.

Marketing is not just branding, it’s also lead generation and even sales. The better your marketing the less selling you have to do and the easier it will be to land the sale. It does not matter if you are selling food, beverages, software, equipment, cars, etc.

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The Structure of Marketing… Advanced Strategies to help you sell

Copyright © Jorge Olson 2007

Before we start discussing the Wonderful World of Marketing I would like to share an idea with you. Well, this is more of a principle than an idea. It’s the principle of the structure of marketing primarily the broad definition of marketing and how it applies to small businesses as well as Fortune 500 enterprises.

The idea for this issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of Business Development. The conversation was around business planning and marketing.

We were developing the business plan and the subject of the day was sales and marketing, especially the hires and structure of the departments. The CEO that I was talking with was an ex big business (Fortune 500) executive with an old fashioned look on business planning and marketing. We got a bit stuck on what was marketing and how we would structure the departments.

The problem was simple. The CEO wanted to have a marketing department and a sales department. He wanted them to be different cost centers, different departments running independently from each another. I wanted to have one department working together under one cost center. I thought the concept was simple and the decision very easy. I was wrong, very wrong.

What I considered a very easy decision stretched into an argument. I really did not understand what the problem was. After all, isn’t sales a part of marketing? Isn’t marketing a universal term that explains how to “Market” products and services? How to place products and services out in the world? Isn’t sales just one part of that whole process? Well, as it turns out not many people know this and not many people see it this way.

For some reason, businesses, tradition, bosses, schools, have separated sales from marketing although in definition sales is just one part of marketing, and if the whole marketing strategy is done correctly the sales are the easy part.

I can see the dilemma, after all, how do you teach sales at school to university students? I remember when I was in school sales was a bad word. Nobody said “I’m majoring in sales” or “I want to be a salesperson when I graduate”. This is without realizing that everything in the real word is about sales, from your resume to your interviews, raises, promotions, owning your business, asking for investments or loans, everything.

Is there a practical business solution? Yes, education. Understanding marketing and what it is and how to use it is the name of the game. And creating a solid marketing plan and a department capable of unifying sales and marketing is the goal. This will make sales a part of marketing and salespeople will love you for it. After all you will make their life easy by applying killer marketing techniques to help them close more sales and be more profitable. To do this you have to become a marketing expert, everything you do is marketing, the way you deal with employees, customers, investors, the bank, suppliers, everything.

What is your homework? Study marketing and everything that has to do with the subject including sales, public relations, product development, distribution, merchandising, packaging, everything. You will be surprised by the knowledge you gather and the profits you make.

Jorge Olson is the creator of Shotgun Marketing. He’s an ex VP of Marketing and veteran CEO and owner of several companies. He now consults in Marketing and Distribution Strategies. Find his strategies at www.ShotgunMarketing.com

What is Shotgun Marketing?

Do you really know what Shotgun Marketing is? Do you know why it's the best Marketing Strategy on the Planet?

Well, Let’s start with what Shotgun Marketing is not!

Shotgun Marketing is NOT “blasting” your marketing without any research or targeting.

Shotgun marketing is NOT sending your marketing to lot’s of people regardless of who they are.

Shotgun marketing is NOT wasting your marketing dollars.

So what is it?

Shotgun Marketing is the most powerful marketing strategy on the planet. It is super-targeted, super refined, outstanding marketing.

Want a Shotgun Marketing “shooting example”?
OK, imagine you are hunting for… oh let’s say… duck. You research your best place to hunt, the best time to hunt, the best camouflage to wear (in other words, you do the best market research available). After that you look for the best weapon. What will you take? A gun? A rifle? A Shotgun?

No question you will take a shotgun. It is the best way of hitting your target. So remember this, shotgun marketing gives you the best chance of hitting your target… Doing the best market research, the best planning, the best market segmentation, that’s all part of the Shotgun Marketing Strategy. That’s why it’s the most powerful marketing technique on the planet.

Learn more, visit www.ShotgunMarketing.com and subscribe to the best Marketing Newsletter on the planet.