Shotgun Marketing

Self Promotion

noreply@blogger.com (Jorge Olson) — Thu, 27 Nov 2008 22:17:00 +0000

New site is up for self promotion

It is for the new book "The Unselfish Guide to Self Promotion dealing with marketing of you!

Learn how to sell yourself in life, business and family.

New on Web 2.0 and Social Networking Marketing

noreply@blogger.com (Jorge Olson) — Sun, 14 Sep 2008 05:53:00 +0000

The new online marketing requires the use of Web 2.0 or social networking marketing.

This is true for small and large businesses. Listen to a preview of a keynote speaker and seminar presenter.

Start learning today with a free audio presentation at http://jorgespeaks.com/web-20-social-media.html

Thanks,

Jorge

Export to Mexico - FREE Call!!

noreply@blogger.com (Jorge Olson) — Wed, 16 Jul 2008 04:05:00 +0000

FREE Conference Call

How to Export your products to Mexico

Join us for a FREE Conference Call tomorrow, Wednesday July 16 to talk about how to export your products to Mexico.

As you know we’ve exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 16, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

Thanks,

Jorge

Jorge S. Olson

The Online Marketing Process

noreply@blogger.com (Jorge Olson) — Sun, 04 Nov 2007 16:27:00 +0000

Many people and companies have good products and services to offer but have difficulties attracting traffic to their website, let alone the right traffic.

Many don’t know where to start, or how does online marketing works. Here is a little step by step explanation on how visitors find you and how you convert them into customers. The process is simplified for now, little by little we’ll dig dipper into this process to fully explain it.

What is online marketing process?

The marketing process consists of the following points:
1. Learn how to bring visitors to your website
2. Capture information from your visitors, start with email
3. Create credibility, expertise and VALUE with content
4. Interact with your new readers by email, mail, etc.
5. Convert them into leads and capture more information like phone, company, needs, wants, next steps
6. Now you are pre-screened. It’s easy to sell

As you can see, selling online is not creating a website and paying for keyword advertising and hoping they buy or call you on the phone. It is a process. A process that requires time. In the next weeks we’ll focus on exactly how to bring people to the website, but before we do that you need to be ready to convert them an capture at least their email. If not, you just wasted your web visitors’ traffic.

Thanks,

Jorge Olson

Learn more by subscribing to the best marketing strategy newsletter on the planet

Liquid Brands Announces New Web Portal to Help Companies Export and Sell Food and Beverage Products in Mexico

noreply@blogger.com (Jorge Olson) — Fri, 15 Jun 2007 22:33:00 +0000

The portal www.MexicoSalesAlliance.com is part of the largest sales group in Mexico specializing in importing, selling, distributing and marketing food and beverage

San Diego, CA (June 15, 2007) – Liquid Brands Management, Inc., announced today the release of a new web portal from the Mexico Sales Alliance.

The portal found at http://www.MexicoSalesAlliance.com works as an information portal for food and beverage companies, analysts, institutional investors as well as anyone looking to do research on the Mexican wholesale, foodservice, or retail market.

Jorge Olson from Liquid Brands, one of the founding members of the Mexico Sales Alliance says: “We created this informational web portal hoping to help companies and individuals research the market in Mexico”. He continued: “The portal is also here to provide a starting point for Global 5,000 companies to export and sell more products to Mexico”.

The other 2 founding members of the Mexico Sales Alliance are Nascent Wine Company Inc. (dba Nascent Foodservice), a publicly traded company (NCTW.OB) found at www.NascentFoodservice.com the leading Wholesale Distributor of imported products into Mexico and Grupo Sur Promociones de México SA de CV (dba GSP) www.GSP.com.mx one of the largest marketing and promotion companies in Mexico.

About Liquid Brands Management, Inc.
Liquid Brands is a New Age Beverage company specializing in launching and marketing their own and third party beverages in the USA and Mexico. The New Age Beverage category is the hottest growing segment in the retail and foodservice marketplace. Liquid Brands will launch 3 new beverages in 2007: Kids Aid, Hydro Lift and Agua Refresca.
www.LiquidBrandsManagement.com

About the Mexico Sales Alliance
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. The Alliance has 4,500 employees servicing over 180,000 retail accounts. Customers and Brands of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

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Public Relations as Marketing

noreply@blogger.com (Jorge Olson) — Sun, 13 May 2007 05:56:00 +0000

Do you have Public Relations (PR) in your Marketing Strategy?

We’ve come a long way since the old ways of Public Relations.

Before, PR was just for large, public companies who could afford at least $10,000 per month for public relations.

Now, PR is for everyone. For individuals, small business and non-profits.

Public Relations has to be incorporated into your everyday Marketing Strategy. It will give you a lot of exposure and free links to your website.

Public Relations is great for direct marketing and internet marketing. In internet marketing it can provide links, readers and visitors to your website.

To read more about how to incorporate PR into your marketing visit www.ShotgunMarketing.com The best marketing newsletter in the world!

Thank you,

Jorge Olson
Marketing Strategist

Nascent Foodservice Inc. co-founds the “Mexico Sales Alliance” becoming the largest Sales and Distribution Group in all of Mexico.

noreply@blogger.com (Jorge Olson) — Wed, 21 Feb 2007 06:17:00 +0000

San Diego, CA (February 20, 2007) – Nascent Foodservice, Inc., announced today they are one of the founding members of the “Mexico Sales Alliance” and with it achieved the status of the largest sales, marketing and distribution group in all of Mexico.

The Mexico Sales Alliance specializes in selling, marketing and distributing directly to 200,000 accounts in all of Mexico including supermarkets, superstores, convenience stores, mom and pop markets and restaurants.

“The infrastructure, manpower and intellectual capital we put together is incredible”, says Sandro Piancone, CEO of Nascent, “the Mexico Sales Alliance has more than 40 sales and distribution offices in Mexico along with 4,500 full time employees in the field servicing our accounts”. At any one time in the day, we have an employee in every single supermarket in Mexico, selling, merchandising, or promoting product.
Nascent Foodservice, Inc. founded the Mexico Sales Alliance along with Liquid Brands Management, Inc. www.LiquidBrandsManagement.com and Grupo Sur Promociones de México SA de CV www.GSP.com.mx and together they offer a complete turn key solution for selling food, beverage and other consumer products in every city and in every channel throughout Mexico.

The 3 founding members formed the Mexico Sales Alliance to sell imported products into Mexico. Manufacturers and brands from the USA and around the world now have a single point of entry to sell their products to Mexico at a national level including Importation, Warehousing, Marketing, Sales, Merchandising, Promoters, Distribution, Collections and Brand Management.

About the Mexico Sale Alliance:
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. Clients of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEAP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

About Nascent Foodservice. Inc.
Nascent Food Service is quickly becoming a leading food and beverage distributor throughout Mexico, marketing and distributing over 2,000 national and proprietary brand food and non-food products. Nascent Foodservice, Inc. strives to be the leading Food and Beverage Distributor in Mexico and the only national broad-line importer of products into Mexico. Nascent Food Service also has the exclusive right to distribute Miller Beer in Baja California, Mexico. Nascent also sells select products from Nestle, Haagen-Dazs, General Mills, Ferrarelle Water, Cora Italian Food Products, Bonafont Water, Avasoft Ice Cream, Kabbalah Energy Drink, and Jolly Rancher Soda. Nascent is focused on acquiring the most profitable and well positioned distributors in Mexico with the best Food and Beverage portfolios in the country, selling to supermarkets, convenience stores and foodservice accounts. Nascent Foodservice, Inc. trades on the OTC Bulletin Board as Nascent Wine, Inc, ticker symbol NCTW.OB.
www.NascentFoodservice.com

Investor Relations:
Pilot Financial Communications network
Rick Gean
(480) 247-2142
info@pilotfcn.com

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Good Marketing = Easy Sales

noreply@blogger.com (Jorge Olson) — Sun, 11 Feb 2007 21:22:00 +0000

Yes, Good Marketing equals Easy Sales.

If prospects are not calling you, emailing you, faxing you constantly you need to work a bit more on your marketing.

Marketing is not just branding, it’s also lead generation and even sales. The better your marketing the less selling you have to do and the easier it will be to land the sale. It does not matter if you are selling food, beverages, software, equipment, cars, etc.

To learn more about “High End Marketing” visit and subscribe to www.ShotgunMarketing.com

Internet Marketing with multiple Websites

noreply@blogger.com (Jorge Olson) — Wed, 27 Dec 2006 18:54:00 +0000

Internet Marketing – Start with multiple websites.

Yes, one of the easiest strategies for online marketing is to have different websites.

It’s inexpensive, effective, and fast. Imagine if you could have multiple store fronts in the busiest streets in the country for FREE. No rent, no nothing, just people driving and walking by seeing your storefront. Would you do it? YES!

So do it online. It’s exactly the same thing. You’ll have multiple lead generating and sales opportunities.

Thanks,

Jorge Olson
www.ShotgunMarketing.com

Visit www.ShotgunMarketing.com for the best Marketing Strategy Newsletter on the planet.

The Structure of Marketing… Advanced Strategies to help you sell

noreply@blogger.com (Jorge Olson) — Wed, 13 Dec 2006 04:59:00 +0000

Copyright © Jorge Olson 2007

Before we start discussing the Wonderful World of Marketing I would like to share an idea with you. Well, this is more of a principle than an idea. It’s the principle of the structure of marketing primarily the broad definition of marketing and how it applies to small businesses as well as Fortune 500 enterprises.

The idea for this issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of Business Development. The conversation was around business planning and marketing.

We were developing the business plan and the subject of the day was sales and marketing, especially the hires and structure of the departments. The CEO that I was talking with was an ex big business (Fortune 500) executive with an old fashioned look on business planning and marketing. We got a bit stuck on what was marketing and how we would structure the departments.

The problem was simple. The CEO wanted to have a marketing department and a sales department. He wanted them to be different cost centers, different departments running independently from each another. I wanted to have one department working together under one cost center. I thought the concept was simple and the decision very easy. I was wrong, very wrong.

What I considered a very easy decision stretched into an argument. I really did not understand what the problem was. After all, isn’t sales a part of marketing? Isn’t marketing a universal term that explains how to “Market” products and services? How to place products and services out in the world? Isn’t sales just one part of that whole process? Well, as it turns out not many people know this and not many people see it this way.

For some reason, businesses, tradition, bosses, schools, have separated sales from marketing although in definition sales is just one part of marketing, and if the whole marketing strategy is done correctly the sales are the easy part.

I can see the dilemma, after all, how do you teach sales at school to university students? I remember when I was in school sales was a bad word. Nobody said “I’m majoring in sales” or “I want to be a salesperson when I graduate”. This is without realizing that everything in the real word is about sales, from your resume to your interviews, raises, promotions, owning your business, asking for investments or loans, everything.

Is there a practical business solution? Yes, education. Understanding marketing and what it is and how to use it is the name of the game. And creating a solid marketing plan and a department capable of unifying sales and marketing is the goal. This will make sales a part of marketing and salespeople will love you for it. After all you will make their life easy by applying killer marketing techniques to help them close more sales and be more profitable. To do this you have to become a marketing expert, everything you do is marketing, the way you deal with employees, customers, investors, the bank, suppliers, everything.

What is your homework? Study marketing and everything that has to do with the subject including sales, public relations, product development, distribution, merchandising, packaging, everything. You will be surprised by the knowledge you gather and the profits you make.

Jorge Olson is the creator of Shotgun Marketing. He’s an ex VP of Marketing and veteran CEO and owner of several companies. He now consults in Marketing and Distribution Strategies. Find his strategies at www.ShotgunMarketing.com

What is Shotgun Marketing?

noreply@blogger.com (Jorge Olson) — Tue, 05 Dec 2006 00:03:00 +0000

Do you really know what Shotgun Marketing is? Do you know why it's the best Marketing Strategy on the Planet?

Well, Let’s start with what Shotgun Marketing is not!

Shotgun Marketing is NOT “blasting” your marketing without any research or targeting.

Shotgun marketing is NOT sending your marketing to lot’s of people regardless of who they are.

Shotgun marketing is NOT wasting your marketing dollars.

So what is it?

Shotgun Marketing is the most powerful marketing strategy on the planet. It is super-targeted, super refined, outstanding marketing.

Want a Shotgun Marketing “shooting example”?
OK, imagine you are hunting for… oh let’s say… duck. You research your best place to hunt, the best time to hunt, the best camouflage to wear (in other words, you do the best market research available). After that you look for the best weapon. What will you take? A gun? A rifle? A Shotgun?

No question you will take a shotgun. It is the best way of hitting your target. So remember this, shotgun marketing gives you the best chance of hitting your target… Doing the best market research, the best planning, the best market segmentation, that’s all part of the Shotgun Marketing Strategy. That’s why it’s the most powerful marketing technique on the planet.

Learn more, visit www.ShotgunMarketing.com and subscribe to the best Marketing Newsletter on the planet.